Lyndell Brownlee
Visual
Merch
As a visual merchandiser, I am responsible for creating the look and mood for a store, that encourages people to shop and spend their money.
A visual merchandiser does this by researching, designing and placing products in a specific location as to enhance a buys response the urge to purchase.
By using scientifically proven research along with looking at the psychology of buying, I am able to place items in specific locations that attract focus and enhance the customers overall shopping experience.
Skill-set as a Visual Merchandiser
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be creative and imaginative
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excellent design skills
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communication skills
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skilled in research and the psychology of shopping
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understanding of customers and shopping trends
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work under pressure and to strict deadlines
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highly organised
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ability to put others at ease
